Treo

Social Media

Concept: Don't Drink Boring (Social)

Water is boring. The fruity, flavorful birch water that makes up TREO is not. If you’re not going to drink boring, you shouldn’t have to Instagram boring either. We developed a social strategy for TREO with a simple goal – make every post just weird enough to catch the attention of mindless scrollers, while upholding the brand’s premium feel. And ultimately, build awareness for this brand-new beverage in the most interesting way possible. Rollout: Social Posts Role: Post Concepts, Design — Agency: 1 Trick Pony