KOOL
Pitch Work
Concept: Go Full Menthol
There's an intense smoothing and coolness that comes with KOOL menthol. A feeling that we dubbed an almost "quiet" intensity. KOOL wanted to tap into it and we wanted to channel it. Ignite Your Intensity. Go Full Menthol. (Photo assets pulled from web for comping purposes)* Rollout: Print (POS Retail, Mag) • Outdoor (C-store) • Digital (Email, Banner) Role: Art Direction, Design, Animation — Agency: P.MG