Herr's Gameday
360° Campaign
Concept: Snack Game Strong
At the start of the 2021 NFL season, Herr's Chips set its sights on launching three new specialty flavors inspired by your game day favorites. To help launch the new game day flavors, we developed a 360° campaign that leveraged traditional OOH, social, and digital placements to give them a huge push at their inception. Using super bold & saturated color treatments, iconic football imagery and specific flavor cues, our target couldn't help but stop and look at Herr's new game day offerings. (They taste pretty good too). Rollout: Outdoor • Digital • Social Role: Art Direction, Copy, Design, Animation — Agency: P.MG