When it comes to regional brands, you'll find that they have a devoted but small fanbase. In 2022, Herr's Snacks was struggling with sales up against the big guys in the chip aisle. So we decided to ditch their current creative and take them back to their roots. Leveraging a retro look and feel, timeless black & white photography, and feel good moments— we started to remind people just what Herr's represents in their lives. Flavor. Philly. Family. Fandom. Forging this nostalgic but fresh relationship with the consumer will give them the reason they are looking for to buy Herr's once more. Rollout: Youtube Pre-Roll, OOH, Radio, Social, Digital Role: Art Direction, Design — Agency: P.MG
Product-Focused Display Banners
Youtube Pre-roll, :30, Rooted in Family
Paid Social, :10, Rooted in Flavor
