F&M Trust

Advertising Campaign

Concept: Have Better Conversations with Your Money

Communication is the key to any successful relationship. Especially the kind you have with your money. So when it came to the latest campaign for regional bank, F&M Trust, we wanted to show just how rocky things can get when you and your finances aren’t seeing eye-to-eye — and how F&M Trust’s products, people and customer service make having conversations with your money easier than you ever thought possible. Rollout: TV, OOH, Radio, Social, Digital Role: Art Direction, Design — Agency: P.MG Awards: 2 Silver Addys / Philadelphia

TV, :30, FLEXloc