NJM Insurance
Precision Branding
Concept: "Personally Tailored" Insurance
Big life purchases are kind of... personal. And when looking to buy a new car or home, everyone is looking for something different. Something that is specifically - them. At NJM, insurance is treated just the same. Where they can help you build a policy to fit your... specific needs. (Not that you are picky or anything.) This is personally tailored insurance. Using online-video, digital placements, and radio we were able to target consumers who were actually googling cars and houses for sale. How precise. Rollout: OLV, Youtube Pre-roll, Digital Display, Radio Role: Concept, Art Direction, Copy / Agency: Brownstein Group Team: Meredith Schwinder, Chris Grenier, Kaitlyn Castillo, Scott Cirlin, Jesse Kahn