New Bucket!
Curley Beach Swag
Curley Sans Custom Typeface
Menu Screen Animations
Original Boardwalk Location built in 1974
Curley's Fries
Brand & Mascot Revamp
Concept: Fresh Cut Since '74
Curley's Fries has been a staple of the New Jersey boardwalk scene since its inception in 1974. Recently, they decided that after almost 50 years they wanted to give their brand, and mascot Curley, a facelift. Using a mix of flat vector illustrations, retro type, and animation - I created a revamped image that helped them stay true to their 70's roots while simultaneously... staying fresh. Rollout: Mascot • Restaurant Collateral • Beach Swag • Animation Role: Concept, Art Direction, Design — Agency: 1 Trick Pony