The Winner's Circle
Herr's chips
Agency: P.MG
Long distance runners need post-run sodium to retain water and rehydrate. Herr's chips are the perfect snack to help do just that. To give back to their loyal customers and connect with the city of Philadelphia, we pitched The Winner's Circle — a brand activation sponsoring the finish line at the annual Broad Street Run. Here participants will find a Herr's pop-up consisting of food truck with a potato chip inspired menu, couches and beanbags to relax and rehab, Herr's foil blankets, and a chance to win custom Herr's Nike runners.