Trick-or-Treaty
Sun-Maid
Copy: Jesse Kahn / Agency: P.MG
For a mom, there is absolutely nothing scarier than Halloween. The cavities, the sugar rush, and the piles of leftover candy that haunt the house weeks after the festivities end. So we set out with Sun-Maid to finally end the war between parents and Halloween candy with a simple proposition. You sign the Trick-or-Treaty and we send you Yogurt-Covered Raisins and Fruity Raisin Snacks to your front door. These two treats taste just like candy...but they are good for the children. Armed with these afternoon snacks any parent can start the candy ween with just a simple swap.