Virgin Hotels

Digital Campaign

Concept: Rock It Up To The Penthouse

Every holiday season, Virgin Hotels gives its guests the suitest gift of all - a chance to win an upgraded stay in Sir Richard Branson’s Penthouse Flat. Inspired by the brand’s rebellious attitude, our digital campaign to promote this annual deal featured one badass Santa blasting off on his red rocket ;) and busting out a series of moves on his way to a penthouse stay. Because at Virgin Hotels, everyone gets rockstar treatment. Even Santa. Rollout: Outdoor • Brand Overhaul • Photo & Illo Direction Role: Concept, Art Direction, Design, Copy — Agency: 1 Trick Pony

Key Art

Digital Banner Ad Placements

"Album covers" that touted the offer (yet didn't feel as commercial) while complimenting the Rock It concept overall.

"Bellhop Rock" Instagram Story

"Rockin' Around" Instagram Story

Site Tile Offering

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