Nascar

Social Media Campaign

Concept: The Click-It or Ticket Sit-Down

We teamed up with NASCAR driver Ross Chastain and created a social media video campaign for Click It or Ticket to drive home the importance of buckling up. Because when a guy who races his car at 200 mph for a living tells you to wear your seat belt, you listen. Rollout: Video • Social Promo Teasers Role: Concept, Art Direction — Agency: Deardorff

We shot the exclusive interview with Chastain on the track of the legendary Monster Mile, aka the Dover International Speedway.

Ross Chastain

John Q. Rhodes

The full interview was also split into three shareable video clips.

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